Our story
We're not an agency.We're your brand's secret weapon.
How it started
Built out of a love for beautiful brands
Dragonfly Social Co was born from a simple observation: the most beautiful local businesses — the ones with the best coffee, the most stunning interiors, the most talented stylists — were invisible online. Not because they weren't remarkable, but because they were too busy running their business to tell their story.
As soon as Instagram was born, Sharon took to creating aesthetic photos of everything around her, starting at her favorite coffee shop with a simple cup of coffee. She built a hobby out of romanticizing all the small things around her and capturing them in a way that she realized those businesses didn't have time to do themselves.
She started this agency to fix that. To give lifestyle brands the kind of social media presence that actually reflects the care and craft they put into everything they do. No generic templates. No recycled captions. No posting just to post.
Every client she works with gets a strategy built around their specific brand, their specific audience, and their specific goals. She shows up on-site, she learns your story, and she creates content that makes your community stop scrolling.
20+
Local brands served
The founder
Sharon Jay Gilman
Founder & Creative Director
I've spent years at the intersection of visual storytelling and brand strategy — working with local businesses who deserved a bigger stage. I started Dragonfly Social Co because I believed that great social media shouldn't be reserved for large corporations with massive budgets.
I'm obsessed with aesthetics, deeply nerdy about analytics, and genuinely excited every time a post stops someone mid-scroll. When I'm not creating content, you'll find me at a local farmers market, a new restaurant opening, writing and illustrating my series of children's books, or hunting for the best latte art in town.
What we believe
The principles behind everything we create
Aesthetics are strategy
Beautiful content isn't vanity — it's the first impression that earns the second. We treat every post like it belongs in a magazine.
Your brand is one of a kind
We don't do cookie-cutter. Every strategy, every caption, every Reel is built specifically for you — not adapted from a template.
Relationships over reach
Follower counts are a vanity metric. We focus on building a community that actually cares about your brand and shows up for it.
Done-for-you means done
When you hand off your social media to us, you actually get to let go. We handle everything — strategy to scheduling to engagement.
Why Dragonfly
What makes us different
01
We come to you
On-site content creation means your photos and videos actually look like your space, your team, your vibe — not a stock photo.
02
Boutique by design
We intentionally keep our client roster small so every brand gets our full attention, not a junior account manager.
03
No contracts
We earn your business every month. If we're not delivering results you love, you're free to walk away.
04
Strategy-first always
Every piece of content we create is rooted in a strategy built around your goals, your audience, and your brand voice.
Sound like the right fit?
Let's talk about your brand over a (virtual) coffee.